Are you here because you are a publisher on the Internet and realize without some solid, tested and true web site promotional techniques, your website will never be discovered by a large Internet user audience. Whether you are running a business, or working in a non-profit organization, learning more about web site promotion should be of interest to you. Website promotion is a concept that has a set of tools of the trade just like any other business.

You need to learn what works for web site promotion and what doesn't. More importantly, you need to find the set of website promotion tools that delivers the highest number of targeted visitors to your site, with the least amount of effort and money, and in the shortest amount of time.

Search Engine Optimization is one of the best website promotion tools you can have in your arsenal for a truly great Internet marketing campaign.

You probably started out like many other eager new website publishers, thinking if you build the coolest web site in the world, you will generate enough traffic to bring your Internet Presence Provider's web servers down.

Unfortunately, website promotion serves up some harsh realities. The number of visitors wanting to check out your website didn't quite meet your expectations. One of the realities to set in is, none of the search engines even know of your existence.

Since website promotion was not something you thought about at the time you designed your website, you did not think about high ranking or effective keyword phrases, or link popularity. You simply wanted a high visitor volume flow to reward you for the long nights of frustrating challenges of building your website.

Web site promotion cannot be conceived without search engine marketing playing a major role in the overall website internet marketing strategy. You need to learn a little about the tools and techniques that increase your visibility on search engines, and, thus, increase your chances of getting traffic from Google, Yahoo!, MSN, and many other high traffic search engines.

Your web site promotion campaign has to also concentrate on link popularity by building a network of quality links from content rich sites, that may be willing to list your site in their referral list of links.

Keep in mind that Google and other search engine services exist for one reason and one reason only: to make it possible for Internet users to find information on the web. Search engines index information about websites and provide responses to keyword queries.

Your website content and the number of links to your website will be the deciding factor in whether or not your search engine optimization and overall web site promotion campaign pays off.