1. SEO Course Introduction

   1 - Course Introduction

   A - Course Overview

   B - Skills Readiness Check

   HTML Pages Fundamentals Quiz

   C - What Is In It for You

   ROI-calculator for SEO (Microsoft Excel)

   1 - Summary

   
   

2. Search Engines Primer

   2 - Search Engine Optimization Primer

   A - If you Build It They Will Come

   B - Why META Tags Are So History

   C - Someone Has To Be In The Top 10 Might As Well Be You

   D - The Big Three, Get to Know Them Well

   E - The Search Engine Algorithms Like a Mystery or Is It?

   F - You Can Still Buy Your Way to The Top

   2 - Summary

   
   

3. Site Readiness and Setting up Your Tools

   3 - Site Readiness and Setting up Your Tools

   A - Your Best Friend the Google Toolbar

   B - You Got Framed

   C - Flashy Sites

   D - Images and Other Distractions

   E - Optimizing Dynamic Content

   F - Scripts and Dynamic Navigation

   G - Page Loading Speed

   H - Cutting the HTML tag clutter with CSS

   I - Reliable Hosting is Key

   3 - Summary

   
   

4. Setting up Your Domain

   4 - Setting up Your Domain

   A - Can a Domain Name Influence Your Ranking?

   B - Interlinking Domains, Is It a Bad Idea?

   4 - Summary

   
   

5. Are You Indexed?

   5 - Are You Indexed?

   A - Finding Your Web Site on The Search Engines

   B - What Do Search Engines Index?

   C - Controlling What Search Engines Index

   D - Search Engine Submission Myth Buster

   5 - Summary

   
   

6. Keyword Primer

   6 - Keyword Primer

   A - The Best Tools To Use For Your Keyword Research

   Keyword Research Tool (Microsoft Excel)

   B - What the Competition Can Teach You About Keyword Selection

   C - Keyword Popularity vs. The Competition

   D - Keyword Relevance vs. Conversion

   E - Site Wide Keyword Theme

   Keyword Theme Research Tool (Microsoft Excel)

   F - There Is No Final Keyword List Only a Start

   Keyword Combination Tool (Microsoft Excel)

   G - Where Should Keywords be Placed

   H - Keyword Selection Mistakes To Avoid

   6 - Summary

   
   

7. Page Names and Folders Names

   • Think Keyword Before Naming Your Pages and Folders
     
   • Underscore or Hyphen the Debate Continues
     
   • HTM, HTML, PHP, ASP Can They Effect Your Ranking
     
   • Exercises
     
     

8. Optimizing Web Pages

   • Occurrence, Density, Proximity, Prominence In Plain English
     
   • How To Synchronize Titles With Pages
     
   • Meta Description and Meta Keyword Tags
     
   • Headings and How to Control Format
     
   • The Body Text and Keyword Placements
     
   • Advantages of Table Layouts
     
   • Cross Linking Internal Pages To Help the Engines
     
   • Site Maps are Not Just Road Maps for Your Site
     
   • Common Page Optimization Mistakes To Avoid
     
   • Exercises
     
     

9. Adding New Keyword Rich Pages

   • Write Newsletters and Publish Them On Your Site
     
   • Create a Search Engine Friendly Blog
     
   • Convert PDF Documents to Static HTML Pages
     
   • Setup a Community Bulletin Board
     
   • Publish Other Expert's Articles
     
   • Exercises
     
     

10. Link Popularity Primer 

    • Today's Search Engines are Link Centric
      
    • How To Measure Link Popularity
      
    • Is a Link a Link?
      
    • Page Rank and It's Importance
      
    • Link Relevance How The Search Engine Define It
      
    • Exercises
      
      

11. Link Popularity Building Strategies

    • Finding Links with Keyword or Competitor Link Search
      
    • Reciprocal Links, Diamonds in The Rough
      
    • Image Links vs Text Links
      
    • Managing Link Partners
      
    • One Way Inbound Links
      
    • DMOZ and Yahoo Directory Listings
      
    • Second Tier Directory Links
      
    • Buying Links
      
    • Site Wide Links
      
    • How To Avoid Links That Will Sink Your Site
      
    • Exercises
      
      

12. Optimizing for Google

    • The Sandbox Trap and What You Can Do Stay Clear
    • Anchor Text, Your Savior or Your Enemy
      
    • The Latest Jagger Update and How to Avoid Becoming a Victim
      
    • Are Affiliate Sites at Risk?
      
    • The Google Beta Site Map, Don't Expect Miracles
      
      

13. Optimizing for Yahoo

    • Can a Yahoo Directory Listing Help Your Ranking?"
      
    • Yahoo is Finally Moving Away From Heavy Reliance on "On Page Factors"
      
    • How Do You Optimize for Yahoo While Avoiding Being Penalized on Google?
      
      

14. Optimizing for MSN

    • The Easiest Search Engine to Get High Ranking on, MSN
      
    • Teh Most Effective Optimization Techniques for MSN
      
      

15. ODP Submission Tips

    • Choosing the Right Category Is a Must, Patience is also Recommended
      
      

16. Yahoo Directory Submission Tips

    • It's a Good Investment If You Have More Money Than Time
      
      

17. Ranking and Visitor Tracking

    • SEO Studio Ranking Reports
      
    • Visitor Traffic Analysis
    • What Keywords Are People Using to Find Your Site
      
    • Conversion Tracking
    • Click Stream Analysis
    • How to Build the Perfect Visitor Funnel to Your Checkout Page
      
      

18. Black Hat SEO Techniques

    • Over Optimizing Keywords and Links
      
    • Invisible Text
      
    • Redirected Pages and Domains
    • Cloaking and Other Methods To Fool the Engines
      
    • Web Page Generators and The Risks of Using Them
      

Please feel free to call us at 1.877.Top.1030 (1.877.867.1030) if you have suggestions or comments about our SEO training.