Two identical websites with different ranking results?
Take two very similar websites with well optimized content and the same Google Page Rank. Seemingly both websites have the perfect page titles, body content, headings, strong internal links with the target keywords and even the perfect image alt tags.
The keywords are well distributed on the web pages and the internal links, yet one of these websites is ranking in the top 10 and the other website is nowhere to be found even going past the first 300 search results.
How is this possible?
It's all about links. Many new webmasters have a hard time grasping this concept, but it's really simple. Human visitors look at a site's appearance and content to gauge its usefulness and value. The search engines don't have eyes, well, that's only partially true, but they are mostly blind to website "eye candy" such as flash and images, humans consider important.
How links are used by the search engines?
The answer is simple Google, Yahoo and Bing are using inbound links to determine websites' reputation.
De mystifying the link popularity building process is our first goal. Link popularity building is about quality and relevance first.
On the web the only reliable reference or vote a search engine can use for a site's quality is links pointing to that site. Well, at least that's how machines like search engines determine quality and relevance. So, the question is how to get more links from sites that push a website's ranking higher.