SEO News Bytes April 2005

By Shelley Murphy

There is a lot of chatter on the World Wide Web especially in the SEO blogs these days concerning Search Engine Optimization.

What's the scoop on Google.

The question of the day causing all this ruckus, "Is SEO Dead"?
Well I'm here to dispel any misconceptions or confusion that currently exists surrounding this question. Have you ever heard the words, content is king, if you say enough times, then in your mind content will become your primary focus when you optimize your website and then ask yourself the question, "why don't I rank well on the search engines"?

Well the partial reality is web surfers use words to find related websites, but this in no way means content is king if you are trying to drive targeted visitors to your site. On the other side of the coin, you can't get quality links without quality content.

An SEO "blogger" has gone as far in saying "Organic SEO is dead", he's of the opinion that Content SEO is dead, and that anyone interested in raising their search engine rankings should focus only on link generation.

So which is it, what's happening off the page is more important than it's ever been. That's going to be an upward trend; this is common knowledge these days. No longer can an SEO pass themselves off as useful if they do not go after and get a respectable amount of links for their clients.

Recently Google released their algorithm patent

Here is a brief summary of key points to keep in mind when optimizing your website:

• The age of your internal and external links
• How often you change the link description for both internal and external links
• How often you make small changes to your pages
• How ofter you do mass updates of your pages
• How quickly links are showing up poiniting to your web site
• How well you have ranked in the past
• How well are the anchor texts mixed pointing to your web site

Aggressively pursuing a strong linking campaign gives you a fighting chance for competitive keywords. Google emphasizes links and sees them as indicative for the worthiness of your site to rank high as well as link text using it to determine what the linked to page is about.

Simply put, links imply that content is worth linking to and worth ranking high and more importantly your links should contain the keywords you are optimizing your website for and lastly links must be relevant to the nature of your online business.

The onus put on website owners and web masters to build quality linking campaigns laid the foundation for Trendmetrix to build the "Links Plus+" tool which comes with unlimited features in the Professional and now in the newly released Enterprise Editions of SEO Studio.

SEO Studio 2.0 is here...

TrendMetrix Software is proud to announce the release of SEO Studio 2.0 . It's been six months of designing and incorporating new tools as well as enhancing existing tools.
We listened to what our current software users were saying and what features they wanted in a software, now you can have all the SEO tools in one software package at your fingertips.

What's in It for You.

The new edition includes some of the most coveted features as well as upgrades to the existing tools:

• The SEO Scheduling tool allows you to schedule SEO Studio Ranking, Submission, and Top 10 Spy analysis reports to be executed automatically
• Set tasks to execute daily, weekly, monthly or one time only. View the logs of executed tasks in one easy use to use workspace
• Upgrades have been made to the in the Links Plus+ tool in order to allow you to email multiple Link Partners simultaneously. You can send hundreds of email requests at once and resend failed email requests with a touch of button.
• Get clear and concise reporting on emails sent to link partners, including a copy of the actual email sent.
• Create template based links ages to match your site's look and feel
• Automatically generate your links page for you using a customizable HTML template
• Use our default template or create your own to match your site, this way your links page will have the same look and feel as the rest of your website. You can output all links on one page or have a links page for each category and sub-category
• We have introduced an expanded Ranking Report giving you a quick overview for your overall visibility of top ranking keywords
• You can quickly find out your gains and losses for your Number One, Top 5, Top 10, Top 20, and Top 30 positions in the past 24 hours, week, or month.
• You can now view the complete ranking history of your keywords, websites, and search engines you are targeting
• The new sorting feature allows you to reorganize the Ranking Reports by keyword, website URL, or search engine in real time without re-running the Ranking Reports
• A built in filtering tool can display the Ranking Report for a specific keyword, website URL, or search engine based on your selection. You can also eliminate ranking positions which returned zero results from the search engines. The summary section provides information on how many gains or losses occurred for all keywords, selected engines, and website URL's.
• Get information on the competitiveness of your keywords by viewing the Competing Pages column.

The feedback from our customers is the foundation for continually making enhancements to our software. We invite you to download the SEO Studio Lite Free edition and see how you might benefit from it.