Why are Keywords so Important?

A key element of any search engine marketing strategy is to thoroughly research the keywords you are going to target in order for potential prospects to find your site. Strategically placed related keywords can make the difference between a top ten ranking and not being found at all on search engines.
For keyword research, SEO Studio is a great tool to optimize the keywords you have selected by measuring keywords density, occurrence, weight, and prominence.

• Keyword ranking is used to differentiate content from one web site to another and deliver targeted visitors who are actively searching for a specific type of information.

• Well placed keywords are the key. Search Engines can deliver relevant search results by analyzing keywords collected from millions of web pages stored in their vast databases. By placing your keywords in the title, and other visible and non-visible HTML tags of your web pages and attain proper keywords density, search engines will be able to include your pages in their search results when those keywords are queried by internet surfers.

• Most Search Engines are theme based.  Keyword analysis is key, since Search Engines are looking for a unison theme on your web pages through keywords that should pertain to your web site content. It is the keyword search terms used by your ideal prospects enabling Search Engine to direct those prospects to your site, simply by matching the keywords you have used in creating your web pages.

How Do I Find the Best Keywords for My Website?

• In your specific industry which keyword terms do people most frequently use? Start a brain storming session with your clients and employees and come up with as many keywords or keyword phrases as possible.

• What are my chances of successfully using those keywords in my Search Engine marketing plan? Are a lot of other sites competing for the same keywords? In order to have any measurable success you want to choose the least competitive keywords with the highest number of keyword searches for a given period.

• How many keywords should I target? Coming up with hundreds of keywords is great, but you need to reduce the number of keywords in order to make it manageable. Therefore, we recommend approximately 25-30 keywords for a complete site and target about 3-4 for each individual web page.

• How do I know all of the search terms that are specific to my business or industry? Have I left out or missed important search words that would target my topic? Find your most valuable target audience and ask yourself: what are the most likely keywords or keyword phrases people would use when searching for your product or services on Search Engines.

• You should also be aware of commonly misspelled keywords. Internet searchers are often in a hurry and are misspelling words. These words should be incorporated into your list of keywords, or you could be missing out on potential visitors to your site which ultimately could equate into new business. There are several low cost or FREE keyword research tools available on the Internet. You can use a free trial version of WordTracker, a good keyword resource tool for finding keywords or use Overture- Search Term Suggestion Tool.

• Optimize your keywords with a balance in mind.You can achieve a proper keyword density, occurrence, weight, and prominence without being too repetitious in optimizing your pages. The keyword analysis features of SEO Studio keyword analyzer and Top 10 Keyword Spy  can offer you the help you need to attain the proper balance.

Where can you place keywords?

Below are some examples within your HTML document where you can place your keywords:

- URL (address)
- Site Title
- META keywords
- META Descriptions
- Other META Tags
- Body Content
- Headers <H1> -  <H4>
- Text Links
- ALT tags
- Comments
- No Frames Tag
- Frame Names
- Graphic File Names
- Hidden Form Fields
- CSS file names
- HTML file names
- Directory path names